For more accurate and up-to-the-minute analytics for newsletter campaigns, including open and click rates, check out Show. This AI-powered email marketing tool provides in-depth email analytics, including performance metrics like open rates and click-through rates. It also has AI-optimized campaigns, automated interactive email creation and advanced deliverability tools to get your email campaigns running at top speed.
Another good option is ActiveCampaign, an all-in-one marketing platform that includes personalized email marketing, automation and sales engagement tools. It has detailed analytics and reporting to measure your email campaign success, and its broad integration abilities with more than 900 native tools can help you automate your marketing work with minimal hassle.
Liveclicker is another good option for real-time email marketing and personalization. It can be used in conjunction with your existing ESP to increase engagement and clicks with interactive elements like live promotions and real-time personalization. That makes it a good choice for marketing teams that want to maximize customer lifetime value and reduce churn with targeted messages.
If you're looking for a publisher-focused option, Echobox offers an automated newsletter and social media management system that optimizes content distribution and engagement. Its AI-powered automation can boost open rates by 40% and click rates by 28% compared with Mailchimp, so it's a good option if you want to maximize your email campaign results.