Proximic is a mature platform that uses AI-powered contextual intelligence to increase audience engagement and monetization without requiring user identifiers. It offers both Audience Targeting and Content Targeting so that ads appear alongside contextually relevant and brand-safe content. Proximic supports a wide range of media formats, including video, web display, mobile and gaming, so it's a good option for media buyers and sellers.
Seedtag is another mature option that uses machine learning and AI to power targeted campaigns. It processes more than 60 million articles per day to understand trends and topics of interest, so brands can target their audience. Seedtag offers personalized segments, contextual creatives and dynamic placement optimization to ensure ads are relevant and perform well. It's partnered with more than 8,000 premium publishers globally, so it's a good option for global brands.
For a cookieless approach, GumGum has its Mindset Platform that uses AI to analyze digital content and target ads in contextually relevant areas. It offers dynamic ad creatives, attention measurement and real-time optimization to improve campaign results. GumGum is good for a variety of ad formats, including display, video and in-image ads, so it's a good option for brands and publishers that want to offer a user-friendly and privacy-first experience.