If you're looking for AI-powered marketing automation tools that can handle sophisticated campaigns and inbox conversations, ActiveCampaign is a top choice. The company's personalized email marketing, automation and sales engagement tools work for businesses of all sizes. With its AI-powered automations, ActiveCampaign can help you suggest, personalize and validate marketing campaigns. It supports omnichannel marketing and has more than 900 native integrations, so it can grow with your business and industry.
Another top choice is Adobe Marketo Engage, which helps companies personalize customer journeys across many different touchpoints. It includes marketing automation, account-based marketing and lead management, with AI-powered predictive audiences and quick email creation. Marketo Engage is geared for B2B marketing, particularly for companies with bigger deals, and offers a broad platform for customer engagement.
If you want to put the customer first, Marketing Cloud Engagement from Salesforce offers personalized marketing and automated journeys across many channels. It includes AI-powered decision-making in email marketing, content creation and conversational marketing on WhatsApp. The product is geared for companies that want to maximize customer lifetime value and works closely with Salesforce products.
Last, Braze is a customer engagement platform that uses AI to manage personalized, real-time interactions across many channels. It offers journey orchestration, cross-channel messaging and real-time execution. Braze is designed to optimize onboarding, increase engagement and reduce churn, which makes it a good fit for retail and media companies.