Question: I'm looking for a solution that can help brands reduce media costs and improve customer engagement through AI-driven campaigns.

For cutting media costs and engaging customers with AI-powered ad campaigns, Smartly provides an end-to-end advertising platform that uses AI to automate and optimize campaigns across multiple digital channels including Meta, Snapchat, Pinterest, TikTok and the Google Marketing Platform. Its tools include predictive budget allocation, automated campaign management, dynamic creative optimization and actionable reporting dashboards, making it a good option for agencies and brand marketing teams looking to simplify workflows and increase efficiency.

Another contender is inPowered, which links to Demand-Side Platforms (DSPs) and Native Advertising channels to optimize campaigns with AI custom bidding models trained on impression-level data and proprietary engagement data. It creates the best possible Native creative variations based on post-click engagement data, so you can set desired outcomes like engagement, leads, conversions or ROAS while still having control over creative assets. The platform's ability to continue performing well even without third-party cookies means it's a good option for advertisers trying to weather the ad tech industry's changes.

Jivox is a cloud-based platform that personalizes and dynamically delivers ads across multiple channels in real-time to drive sales and revenue for brands. It offers real-time personalization, automates dynamic product ads and supports shoppable ads. With features like data clean rooms for privacy-first attribution, advanced audience segmentation and real-time analytics, Jivox helps brands achieve substantial cost savings and performance improvements.

For companies looking to optimize their media mix and budget decisions, SegmentStream offers an AI-powered platform that combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement. It helps companies make better budget decisions, measure true incremental ROAS and scale ad spend with confidence. With automated cross-channel marketing reporting and actionable budget reallocation recommendations, SegmentStream is a good option for optimizing marketing performance and ROI.