Question: Is there an AI-powered solution that can help me make data-driven decisions and improve my online marketing performance?

For data-driven decisions and better online marketing performance, Appier is an AI-based solution that offers a range of tools to optimize marketing, customer experience and performance across multiple touchpoints. It includes features like campaign automation, conversion optimization, AI personalization and a fast time-to-insight AI CDP for advanced analytics and data visualization. The platform has been used across industries to achieve substantial improvements in user acquisition and conversion rates.

Another top contender is Blueshift, an AI-based marketing automation platform that marries customer data with AI-driven decision-making to execute marketing programs across multiple channels, including email, SMS, in-app, web and paid media. It includes a Customer Data Platform for creating detailed customer profiles and audience segmentation, and real-time AI for analyzing customer behavior and intent. Blueshift helps businesses make more informed marketing decisions and integrate with hundreds of tools for a single view of the customer.

For a unified marketing measurement platform, Lifesight offers actionable data and AI-driven insights to help businesses maximize ROI. It includes tools like a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting for better decision-making, and Incrementality Intelligence for optimizing campaigns. Lifesight integrates with many marketing and sales channels and offers advanced simulation tools for planning and forecasting, making it a powerful option for marketers looking to grow profitably.