Question: Can you suggest a tool that helps improve account-based marketing, lead generation, and sales enablement for data-driven businesses?

For companies looking to boost account-based marketing, lead generation and sales enablement, Demandbase is a full Go-to-Market (GTM) platform that includes ABM software, B2B advertising and B2B data to help companies target the best accounts with AI-powered targeting. With Account-Based Experience (ABX), Predictive Analytics and Orchestration, Demandbase offers a single view of the account to help sales and marketing teams work more effectively.

Another contender is 6sense, a Revenue AI-powered platform designed to maximize pipeline creation and conversion with personalized messages, automated meeting qualification and predictive models. The platform integrates with existing technology investments so teams can centralize audience creation and drive revenue growth, providing actionable insights to improve conversion rates and reduce go-to-market waste.

For companies that want to use website traffic as a source of leads, Prospect Desk offers a system that uses existing visitor traffic to identify and solve customer problems. It offers visitor resolution and enrichment, net-new prospect generation and in-market prospect intelligence, making it a good fit for data-driven companies that want to improve account-based marketing and sales enablement.

Adobe Marketo Engage is another marketing automation system that helps orchestrate and personalize customer journeys. It includes marketing automation, account-based marketing, lead management and AI-powered marketing automation, so it's a good fit for B2B marketing with big deals or long sales cycles.