If you're looking for another Thirdi alternative, Singular is worth a look. It's got powerful marketing analytics and attribution, offering a unified view of ROI and accurate cost and ROI reporting. With cross-platform analytics, fraud prevention and mobile attribution, Singular helps marketers optimize campaigns and make data-driven decisions without the complexity.
Another option is Lifesight, which offers a single marketing measurement platform with AI-powered insights. It's got a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, and Incrementality Intelligence to optimize campaigns. Lifesight works for e-commerce, retail, agencies and B2B SaaS companies, with a free pilot period and custom pricing depending on the amount of data and marketing sophistication.
Adtriba is another data-driven marketing analytics option. It offers unbiased, cross-channel multi-touch attribution and single-source marketing measurement tools. Adtriba uses advanced statistical models and machine learning for deep insights, helping companies understand the true impact of their marketing efforts and make better budget decisions to maximize ROI.
If you prefer an AI-centric approach, check out Smartly. The company automates and optimizes ad campaigns across multiple digital channels, including Meta, Snapchat, Pinterest, TikTok and Google Marketing Platform. It's got suites for creative assets, campaign management and actionable insights, all designed to simplify workflows, increase efficiency and address common advertising challenges.