If you're looking for a Market Hero alternative, ActiveCampaign is a good choice. It's got a broad range of marketing automation abilities, including personalized email marketing, AI-powered automations and more than 900 native integrations with tools like Shopify and Salesforce. It's good for businesses of all sizes, with ecommerce, education and other industries represented, and can help you cultivate your audience with targeted email and digital marketing campaigns.
Another good option is Adobe Marketo Engage, which focuses on marketing automation and customer journey orchestration. With features like marketing automation, lead management and personalized experience automation, it's geared for companies with complex customer journeys and long sales cycles. Marketo Engage also integrates with other Adobe tools, so if you're using Adobe products, it could be a good option for B2B marketing.
For enterprise-scale companies, Act-On offers heavy-duty email marketing automation and omnichannel marketing abilities. It includes AI-powered predictive lead scoring, automated lead generation journeys and a wide range of CRM and marketing technology tool integration. Act-On is designed to help you work more efficiently and deliver business results with personalized customer interactions and targeted campaigns.
Last, Retention Science is geared for ecommerce businesses with its AI-powered email and SMS marketing platform. It automates lifecycle touchpoints and offers personalized communication to drive sales, including features like AI-predicted subject lines and content optimization. It's a good option for ecommerce businesses that want to automate and optimize their email marketing to improve engagement and efficiency.