Question: How can I get more insights into my website visitors' behavior and engagement to improve my marketing campaigns and customer account management?

Contentsquare is a digital experience intelligence and analytics platform that offers zone-based heatmaps, customer journey analysis, form analysis and product analytics. With features like autocapture that automatically captures behavioral and performance data, and AI-powered insights, businesses like Harrods and Modibodi can optimize their digital experience, reduce cart abandonment and increase revenue.

Fullstory is another powerful option, capturing hundreds of events and signals to help businesses understand user sentiment and behavior. It offers predictive modeling, real-time replays and a variety of analytics tools, and businesses can build personalized experiences to drive conversions and loyalty.

For B2B roles, Lead Forensics is good at identifying anonymous website visitors and capturing their business contact details. The platform is geared for sales, customer account management and marketing teams, helping businesses close deals and generate revenue with features like real-time alerts and deeper CRM integration.

Last, Hotjar offers a variety of tools including heatmaps, recordings, feedback and surveys to understand website user behavior. It integrates with popular tools like Google Analytics and Unbounce, and offers a free Basic plan and tiered pricing to accommodate different business needs, so businesses can make data-driven decisions to improve user experience and engagement.