Question: I need a solution that helps me update and enrich company data in my CRM to improve sales performance, any recommendations?

If you're looking for a way to update and enrich the data you have in your CRM to get better sales results, Clearbit is a good option. It's a data enrichment tool for B2B teams that uses AI and public data sources to deliver cleaned and standardized data sets. It offers global coverage, real-time lead scoring, buying intent signals and form optimization to help you zero in on the most promising leads and get better conversion rates.

Another top contender is Salesforce, a powerful CRM foundation that spans marketing, sales and service. Its Einstein suite offers a 360-degree customer view, AI Copilot for relationship building and Data Cloud for integrating outside data. Salesforce also offers AI-infused analytics through Tableau Pulse and integrates with Slack for better collaboration, so you can get a better handle on what's going on and improve productivity and revenue growth.

People.ai is another contender. The company's tools for revenue teams automate the capture of prospect and customer activity and match it to the right contacts and accounts in your CRM. With SalesAI, Sales Foundation and PeopleGlass, People.ai automates tedious work, scores account and deal health and offers prescriptive coaching recommendations, so you can make data-driven decisions and close deals faster.

And Lusha is another option for sales teams, offering premium data sourced from social networks, the web, Salesforce and other sources. Its features include Intent for purchase likelihood, Job Change Filter and Alerts, Technology Filter and Data Enrichment to fill Salesforce records automatically. Lusha also offers Buyer Intelligence and Engage for targeted email sequences, so you can keep track of active buyers and follow up with prospects more effectively.