Question: Can you suggest a solution that provides transparent customer journey tracking and analytics for financial services companies?

Fintel Connect is a suite of financial services tools including the Results system for customer journey tracking and analytics. The system handles industry-specific partner management, content compliance and scalable services, and is designed to help banks, credit unions, fintechs and other financial services companies improve their marketing performance and cut acquisition costs by half.

Another choice is Amperity, a Customer Data Platform that offers a unified view of customers so you can target the right audience with the right content. It reconstructs customer journeys with AI and offers AI-powered identity resolution, strategic insights and personalized campaigns. Amperity is designed to maximize campaign ROI and engage customers with predictive models and real-time feedback loops.

For a digital customer experience focus, Glassbox captures all digital interactions on websites and mobile apps, giving you a rich view of how to improve customer experiences and revenue growth. Its features include AI-powered insights, real-time optimization and automated data capture, making it a good option for improving digital customer interactions and resolving technical issues quickly.