Question: I need a solution that enables me to track engagement metrics and measure the effectiveness of my interactive content.

If you're looking for a more all-purpose tool to track engagement metrics and gauge the success of your interactive content, ON24 is a top option. The platform is geared to encourage intelligent engagement and revenue through personalized webinars and interactive virtual events. It uses AI to personalize experiences, track audience engagement data and provide insights you can use to measure performance and reuse content. ON24 is particularly well-suited to industries like Technology, Financial Services and Life Sciences.

Another contender is Storyly. This interactive content platform lets businesses add full-screen, shoppable experiences to their mobile apps and websites to increase engagement and conversion rates. It offers features like a Creative Studio for creating compelling content, Smart Automation powered by AI and Personalized Content for targeting specific audience segments. Storyly is well-suited for retail and commerce companies that want to improve user experience and generate revenue through immersive digital experiences.

If you want something more interactive, check out Opinion Stage. The company has more than 100,000 customers and a range of templates for creating visual quizzes, polls, surveys and forms. Its conversational experience, AI-assisted creation and range of integrations make it a good fit for marketers, content creators and small businesses. Opinion Stage can help you increase engagement, gather feedback and generate leads through interactive content that you can embed on your website or share on social media.

Last, MoEngage is an insights-led customer engagement platform that uses AI to personalize interactions and deliver customer experiences across multiple channels. It offers features like customer insights and analytics, omnichannel communication and AI-powered campaign optimization, making it a good fit for enterprise-level brands across a range of industries. MoEngage can help companies understand customer behavior and preferences so they can target their campaigns for better engagement and ROI.