Iterable is a powerful cross-channel marketing platform that uses real-time data to personalize customer experiences. It handles messaging on the web, email, SMS, in-app and other channels. With features like personalized messaging, synchronized channels and dynamic campaigns, Iterable lets companies quickly unlock customer data to drive conversions and revenue. Its AI abilities include customizable predictive goals and generative AI, so it's adaptable for a wide range of industries.
Another strong contender is Braze, a customer engagement platform that uses AI to power personalized, real-time interactions across multiple channels. Braze offers data activation, journey orchestration and cross-channel messaging, including email, mobile app, SMS, WhatsApp and web messaging. It uses Sage AI to learn brand behavior and personalize experiences, allowing businesses to optimize onboarding, engagement and acquisition efforts.
For a more general-purpose marketing automation platform, Adobe Marketo Engage is a good option. It lets companies orchestrate and personalize customer journeys across many touchpoints, including marketing automation, account-based marketing and lead management. With AI-powered marketing automation and personalized experience automation, Marketo Engage is geared for B2B marketing and companies with longer sales cycles.
Last, ActiveCampaign is an all-in-one marketing platform with personalized email marketing, automation and sales engagement tools. It's got more than 900 native integrations and AI-powered automations to help you manage customer engagement across many industries. ActiveCampaign is good for businesses of all sizes that want to nurture and engage audiences with targeted email, SMS and digital campaigns.