Question: Can you recommend a platform that offers shopper behavior analysis and demographic insights to improve retail operations?

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Prodco Analytics

If you're looking for a platform that can analyze shopper behavior and provide demographic data to help retailers optimize their operations, Prodco Analytics is a good option. It uses 3D cameras with Wi-Fi and Bluetooth to track occupancy and foot traffic, shopper demographics and performance dashboards in real time. It can combine data from multiple sources, including door counts, point-of-sale sales and industry standards, to give a more detailed view of store performance. It's GDPR compliant and available on mobile devices, and you can create custom reports and send push notifications.

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Trax

Another good option is Trax. Trax is a cloud-based retail management platform that improves shopper experiences by monitoring and analyzing real-time insights, driving sales and streamlining retail operations. It includes features like real-time in-store corrections, dynamic merchandising and field optimization, which can help retailers position products in the best spots and optimize operations. It can be integrated with existing processes through the Salesforce AppExchange to help retailers make data-driven decisions to improve sales and customer satisfaction.

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Placer.ai

Placer.ai is another option, particularly if you want location intelligence to understand consumer behavior, foot traffic and market trends. It can provide foot traffic data, visitor demographics and frequency, so businesses can make more informed decisions. The platform works with a variety of industries, including retail, and can provide data through interactive dashboards and APIs, with customizable subscription tiers.

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Spatial.ai

Last, Spatial.ai offers customer segmentation tools based on organic consumer behavior data. It lets marketers measure performance and make location-based decisions. Features include proximity analysis, follow graph categorization and personalized demos, so it's good for retail and marketing. The platform anonymizes location data and uses machine learning to provide powerful insights while protecting consumer privacy.

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