Question: Can you recommend a sales tool that integrates with Salesforce and provides real-time behavioral data on leads and accounts?

If you're looking for a sales tool that integrates with Salesforce and offers real-time behavioral data on leads and accounts, Groove could be a good choice. Groove is a sales engagement and prospecting platform that integrates with Salesforce to give you a single, real-time view of engagement history. It offers native integration, updating Salesforce in real-time and surfacing relevant engagement history from across channels. The platform also allows for customization of engagement strategies and automation through multi-step Flows, helping to streamline sales processes and improve productivity.

Another good option is Revenue.io. This AI-powered sales engagement and conversation intelligence platform offers real-time guidance and automation to improve sales performance. It integrates with Salesforce, offering features like automated sales engagement, AI-powered coaching, follow-up email automation, and rapid rep ramp-up. Revenue.io is designed to help sales teams close more deals and scale coaching by offering in-depth analytics and insights to track performance metrics and coach reps effectively.

For a broad data set and behavioral insights, check out Lusha. This platform taps into social networks, the web, Salesforce and other sources to provide premium data to improve sales productivity. Lusha offers features like Intent, Job Change Filter, Technology Filter, and Buyer Intelligence. It also integrates well with CRM systems and offers accurate email and direct dial lookup, making it a good choice for prospecting and lead management.

Last, People.ai has a data platform that automates the capture of prospect and customer activities and matches them to CRM contacts, accounts and opportunities. It includes SalesAI for automating manual work and providing prescriptive coaching, and it integrates with tools like Salesforce and Microsoft Dynamics 365 Sales. People.ai is designed to help revenue teams make data-driven decisions and close deals faster by using AI-driven insights.