Question: Can you recommend a solution that enables me to trigger marketing actions based on real-time events and schedule send times for optimal engagement?

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Braze

If you want a system that lets you trigger marketing actions based on real-time events and schedule send times for maximum engagement, Braze is a good choice. The customer engagement platform uses AI to orchestrate personalized, real-time interactions across channels like email, mobile app, SMS, WhatsApp and web messaging. With real-time triggers, flexible segmentation and drag-and-drop building blocks, Braze lets you set up and execute marketing campaigns fast.

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Marketing Cloud Engagement

Another good option is Marketing Cloud Engagement from Salesforce. The platform offers personalized marketing and automated journeys across multiple channels to ensure a consistent brand experience for every customer. With features like AI-powered decision making in email marketing, personalized send times in mobile marketing and conversational marketing on WhatsApp, it can help you build targeted campaigns that drive growth and revenue.

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ActiveCampaign

ActiveCampaign is another option. The all-in-one marketing platform offers personalized email marketing, automation and sales engagement tools. With more than 900 native integrations and AI-powered automations, ActiveCampaign helps businesses streamline customer engagement across industries with targeted email, SMS and digital campaigns.

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Adobe Marketo Engage

If you need a more advanced marketing automation tool, Adobe Marketo Engage offers a powerful platform to orchestrate and personalize customer journeys. It includes marketing automation, account-based marketing, lead management and email marketing with AI-powered automation. It's geared for B2B marketing, helping businesses attract, segment and nurture customers through their entire lifecycle.

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