Question: Is there an advertising platform that prioritizes precision and efficiency over large-scale displays, and offers a performance-based pricing model?

If you need an ad platform that's geared for precision and performance, Moloco could be a good fit. Moloco's machine learning-based services are geared for user acquisition and monetization based on first-party data. The company's main services are Moloco Ads for general internet advertising, Moloco Commerce Media for e-commerce and Moloco Streaming Monetization for video streaming. Moloco's services include real-time data optimization and customizable integration for maximum performance and profitability.

Another strong contender is Choozle, a premium Demand Side Platform (DSP). It offers a broad range of media inventory and many ad formats, including display, video and native ads. Choozle offers advanced targeting options, including precision ABM targeting and access to more than 60 third-party data providers. Real-time reporting and AI optimization help to maximize CPMs and eliminate underperforming inventory, making it a strong option for agencies and brands.

Also worth a look is Smartly, which uses AI to automate and optimize advertising across multiple digital channels. It includes suites for creative asset creation, campaign optimization and insights. Features like predictive budget allocation, dynamic creative optimization and AI-driven campaign management can help improve efficiency and overcome common advertising challenges. Smartly is designed to work with multiple teams, including agencies and brand marketing.

Markopolo offers a no-code machine learning infrastructure for CPG companies. It combines marketing data to help drive growth through targeted marketing and ad optimization. Markopolo's advanced attribution and automation tools help companies personalize their marketing and optimize ROI. With integrations with multiple platforms and customizable reporting, it's good for companies of all sizes and marketing sophistication.