Question: I'm looking for a tool that helps measure the impact of PR campaigns and provides actionable insights to improve results.

For measuring the success of PR campaigns and getting useful data out of them, Cision is a broad public relations software suite that includes media monitoring, social listening, media analytics and media insights services. With tools to monitor media coverage in real-time, spot trends and manage social media, Cision is a good option for people in PR, corporate communications and brand reputation management.

Another good choice is Onclusive, a service that offers a unified service for earned, owned and social media monitoring. It offers real-time measurement and insights, social listening, media briefings, campaign and brand measurement, and customizable reports and dashboards. That can help PR and communications teams make more informed decisions and optimize their work better.

For detailed planning and measurement, Arkreach offers a cloud-based SaaS analytics service that measures online news consumption at the article level. It has tools for media planning, content optimization and crisis monitoring, and international media campaigns. It also uses AI algorithms for efficient results.

Last, Memo is a data platform for modern PR measurement. It offers insights into readership data, reporter intelligence and earned media value calculation. With the Memo Readership Value (MRV) calculation, Memo lets you measure the real impact of your PR efforts and build data-driven media strategies, making it a good option for brands and agencies looking to maximize their media presence.