For e-commerce companies trying to get past high customer acquisition costs and boost profitability, ProfitMetrics is a powerful tool. The platform optimizes advertising channels by pulling profit data from Google Ads, Facebook Ads and Google Analytics, and offers a real-time profit dashboard and automated optimization of profitable customers and order combinations. That means businesses can reduce ad spending by up to 60% without hurting sales. The platform offers server-side integration with common e-commerce foundations like Shopify, Magento and WooCommerce.
Another good choice is Salesforce Commerce Cloud, a full e-commerce foundation that uses AI to automate some tasks and make businesses more efficient. It links commerce experiences with sales, service and marketing apps, with features like digital storefronts, conversational AI and commerce intelligence. The customer acquisition and loyalty tools help personalize interactions across digital touchpoints, so businesses can boost digital revenue and cut costs.
Appier offers a range of AI-powered tools to optimize marketing and customer experience. That includes tools for user acquisition, campaign automation, conversion optimization and AI personalization that can be used to predict and target high-lifetime-value users and to encourage immediate conversions. Appier's technology has been used in e-commerce and other industries to improve user acquisition rates and campaign performance.
For those who prefer a data-driven approach, Klickly offers a distributed commerce foundation that uses AI and real-time data to help eCommerce brands acquire customers and grow revenue. With tools like lead identification, offer prioritization and performance-based pricing, Klickly can handle transactions across multiple channels and convert with its detailed consumer events data. It can be set up quickly with Open API Integration, letting you onboard and launch campaigns quickly.