Question: I need a solution that can optimize mobile user acquisition campaigns on iOS and Android without relying on identifiers.

Jampp

Jampp uses machine learning and predictive algorithms to optimize mobile marketing performance. Among its features are full funnel management for user acquisition and retargeting, creative performance optimization through automated testing, and privacy by design using behavioral data and contextual signals. The platform offers advanced targeting, real-time optimization and detailed reporting, including SKAdNetwork results, and has shown an ability to deliver incremental performance and sustainable growth.

AdFixus

For a privacy-first approach, AdFixus has a patented Anonymous Federated Identity approach that links customers without using personal information. The company's platform includes features like AdFixus Identify for assigning the same identity across all properties and AdFixus Match for creating and sharing segments. AdFixus can integrate with a variety of technologies like Adobe Analytics and Google Ads and offers reliable match rates without using personal information, making it a good option for those who want to protect privacy while running marketing campaigns.

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