Dataseat

Dataseat is a mobile DSP that empowers app and game marketers to succeed in today's privacy-first advertising landscape. It provides programmatic capabilities built on transparency and control for advertisers. Dataseat supports full SKAN 4.0 integration so marketers can adopt this standard for mobile user acquisition with confidence.

Some of the key features include:

• SKAN Campaigns: Expertise in privacy-first, ID(FA)-less advertising with full support for SKAdNetwork including SKAN 4.0.
• iOS Performance: Bidding algorithms that work in conjunction with Apple iOS privacy requirements.
• Custom Bidding Algorithms: Train machine learning models to optimize for specific app KPIs.
• Full Visibility: Access all programmatic data without any limits.
• Effortless Control: Manage campaigns with full control over data and bidding logic.
• Cost Efficiency: Flat rate on media spend, no hidden costs.
• User Acquisition: Proven solutions for acquiring high-value users on iOS and Android, both with and without identifiers.
• Retargeting: Leverage first-party data to target custom audiences with proprietary machine learning models.

Dataseat is particularly suited for brands, apps and games that need programmatic success in today's privacy-first advertising landscape. The platform also provides supply insights, allowing customers to choose the best supply-side platforms and publishers for their target regions and creative types.

Dataseat's mobile DSP is available in self-service or managed service configurations and supports mobile user acquisition, retargeting, cross-promotion and creative optimization. This flexibility makes it a good fit for a wide range of mobile marketing and growth teams.

Dataseat raised seed funding in 2019, securing $3.7m, and was acquired by Verve Group in 2022. This integration enables cross-business collaboration and better client results. For more information, visit the Dataseat website.

Published on July 11, 2024