Question: Is there a mobile DSP that offers customizable bidding algorithms and full visibility into programmatic data to improve campaign performance?

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Dataseat

Dataseat is a mobile demand-side platform that's geared for app and game marketers trying to navigate the privacy-first ad world. It supports full SKAN 4.0 integration and lets you use custom bidding algorithms. You can also see full programmatic data, which is useful for controlling and optimizing campaigns for cost. And it offers supply insights so you can pick the best suppliers and publishers for your campaigns.

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Bidease

Another good option is Bidease, a mobile DSP that uses machine learning to target high-quality users at a cost-per-action. It offers dynamic optimization for ad creatives across different geographies and operating systems, and offers real-time analytics for transparent spending effectiveness. Bidease is good for marketers trying to acquire players for mobile games, increase subscriptions and drive ecommerce sales.

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Jampp

Jampp is another good option, using machine learning and predictive algorithms to maximize mobile marketing performance. It offers full funnel management for user acquisition and retargeting, creative performance optimization, and privacy by design using behavioral data and contextual signals. Jampp offers in-depth reporting, including SKAdNetwork results, to measure performance and ROAS, so it's a good option for optimizing mobile marketing campaigns.

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