Mapendo

Mapendo is a technology platform that enables apps to attract high-quality users through machine learning powered CPA/CPI campaigns on programmatic traffic. By using proprietary artificial intelligence technology, Mapendo aims to increase Return on Ad Spend (ROAS) and provide scalable user acquisition.

The platform uses machine learning algorithms to process, analyze and interpret massive amounts of data to generate post-install events and revenue within apps. Mapendo operates on a performance-based model, where they take on the risk, and clients only pay for results.

As a fully managed demand-side platform (DSP), Mapendo requires very little from clients, including budget, goals, and creatives. The campaign management team at Mapendo handles the entire process, from testing to optimization and scaling, and provides custom reports and insights along the way.

Some of the key features of Mapendo include:

• Artificial Intelligence Driven: Proprietary technology analyzes data to generate post-install events and sales.
• Programmatic Campaign Management: Fully managed DSP handles testing, optimization and scaling of campaigns.
• Targeting Technology: Reaches users at the right time with powerful targeting capabilities.
• A/B Testing and Creative Rotation: Identifies effective creatives and optimizes campaigns.
• CPI/CPA Based: Algorithms optimize daily to achieve performance goals and increase ROAS.

Mapendo is ideal for app developers and marketers looking to scale their user base efficiently. The platform's fully automated and context-based approach ensures high-quality user acquisition while maintaining privacy standards. Mapendo's team of experts, including advertisers, engineers and marketers, provides dedicated support to ensure clients achieve their goals.

Testimonials from clients such as Fanduel, Capital.com, and Root Insurance demonstrate the success of Mapendo's platform in delivering high-quality users and strong ROAS performance.

If you're looking to improve your user acquisition strategy, Mapendo provides a powerful solution to accelerate app growth through AI-driven campaigns. Check out their website to learn more about how Mapendo can help you grow your app user base efficiently.

Published on July 8, 2024