If you want to boost Return on Ad Spend (ROAS) with programmatic advertising, Jampp is a great option. Jampp uses machine learning and predictive algorithms to optimize mobile marketing performance, delivering incremental ROI through automated optimization of ad spend. It handles full funnel management for user acquisition and retargeting, creative performance optimization, and results at scale from over 120 billion ad requests daily. With advanced targeting, real-time optimization and detailed reporting, it's a good option for mobile businesses in many industries.
Another good option is SegmentStream, an AI-based marketing measurement and media mix optimization platform. It helps businesses optimize revenue and ROAS by making data-driven budget decisions through predictive analytics, multi-touch attribution and media mix modeling. The platform automates cross-channel marketing reporting, uses AI-based attribution and provides actionable budget reallocation recommendations. That means companies can better measure true incremental ROAS and spend ad budget more aggressively.
For e-commerce advertising, Admetrics offers data-driven insights for the best budget allocation and fast decisions. It includes modules for business intelligence, marketing mix modeling, tracking and attribution, experimentation and data activation. With connections to more than 50 shops and marketplaces, Admetrics offers near-real-time intraday data refresh and dedicated data science consulting, so e-commerce teams can maximize ROAS.
Last, Hyros is a good option for a more advanced ad tracking and attribution system. Its patented AI attribution system gives you a transparent view of ad performance, with a minimum 20% boost to ad ROI. Hyros tracks conversions like sales, calls and leads then sends that data to ad platforms for better targeting and cost optimization. It's good for companies with complex traffic and marketing operations, with customization to handle unusual business models.