For a fully managed demand-side platform that handles campaign management and optimization, uDSP is a good choice. It uses machine learning algorithms to optimize programmatic advertising, automating media buying for better ad performance. Among its features are cross-channel ad serving, automated optimization, brand safety controls, and real-time bidding. uDSP bills on a cost-per-mile basis and is integrated with many ad exchanges and publishers, providing a wide range of ad placement inventory.
Another contender is Smartly, which automates and optimizes campaigns across several digital channels like Meta, Snapchat and Google Marketing Platform. It offers suites for creating creative assets, running campaigns and getting actionable insights. Smartly features include predictive budget allocation, dynamic creative optimization and an AI Lab for optimizing the media and creative processes.
MobyDix is another AI-powered DSP that connects to more than 30 supply-side platforms for optimizing digital advertising management. It offers real-time performance optimization, accurate reporting and a self-service UI or API for media buyers. With flexible pricing and no minimum dollar commitments, MobyDix is a good fit for vloggers, publishers, agencies and companies that want to get the most out of their digital advertising spend.
For a platform that handles ad creation, distribution and management across multiple channels, ADXL is a full-service option. It uses AI to optimize campaigns and to create ad copy, and it can deliver ads in hybrid combinations. ADXL offers unified ad management, retargeting and one-budget management, making it a good option for companies that want to get the most out of their digital marketing.