Question: Can you recommend a technology that uses machine learning to optimize ad placement and improve engagement?

If you want to use machine learning to optimize ad placement and engagement, Jampp is another top platform. It uses machine learning and predictive algorithms to optimize mobile marketing campaigns, producing incremental return on investment through automated ad spend optimization. The platform decides which ad creative to show, where and when, based on contextual and behavioral signals to predict lifetime value and in-app conversions. With full funnel management, creative performance optimization, and real-time optimization, Jampp is designed to increase user engagement and lower CPIs for long-term growth.

Another good option is Moloco, which provides machine learning-based advertising tools to help companies acquire new users and monetize existing ones. Moloco's platform uses first-party data to optimize performance on the open internet, retail marketplaces and streaming platforms. Features like real-time model updates and scalable user acquisition make Moloco's advertising more efficient and profitable while reducing manual labor.

If you're interested in ad creative optimization, Memorable is an AI-powered platform that predicts how ad creative will perform on key metrics like Click-Through Rate and Conversion Rate. It integrates with popular platforms like Meta, Instagram, TikTok and YouTube to provide creative analytics and recommendations that are designed to increase recall, clicks and conversions. Memorable's deep-learning models analyze thousands of elements in each ad, allowing for high accuracy and significant ROAS improvements.

Last, Smartly provides an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. Features like predictive budget allocation, dynamic creative optimization and actionable reporting help agencies and brand marketing teams work more efficiently. Its AI Lab also brings advanced Gen AI technology to the media and creative process, making it a full-service tool for improving campaign performance.