If you're looking for a platform that uses machine learning to identify high-value customers and offer them targeted promotions, Appier is a strong contender. Appier's AI-powered solution provides a range of marketing, customer experience and performance optimization tools, including user acquisition, campaign automation, conversion optimization and AI personalization. It can be used to predict and target high-lifetime-value users, automate workflows and convert users immediately.
Another strong contender is Bluecore, which is designed to maximize revenue with personalized, one-to-one marketing campaigns across many marketing channels. Bluecore combines real-time behavior and a patented product catalog connection to offer 1:1 recommendations and offers. Its features include transparent identification, product catalog connection and automation across email, site, SMS and paid media, which can help with short-term revenue and customer lifetime value.
If you want a more complete solution, check out Marketing Cloud Personalization from Salesforce. The platform uses customer behavior data to deliver personalized marketing experiences on the web, email and mobile apps. It includes features like segmentation, A/B/N testing and real-time offer suggestions based on customer behavior, making it a good fit for large enterprises looking to automate and optimize their marketing.
Dynamic Yield is another AI-powered personalization platform that can generate unique content, products and offers for each customer. It works across multiple touchpoints, including the web, email, apps and ads, and includes features for audience discovery, content and offer personalization, product recommendations and customer engagement optimization. It's a good fit for companies that want to deliver a unified, personalized customer experience across multiple channels.