Question: Can you suggest a marketing automation tool that can help me target specific goals, such as increasing social media engagement?

If you're looking for a marketing automation tool that can help you reach a specific goal like boosting social engagement, ActiveCampaign is a good option. It offers personalized email marketing, automation and sales engagement with more than 900 native integrations. The company's omnichannel marketing and content creation abilities can help you nurture and engage your audience across various industries with targeted email, SMS and digital campaigns.

Another good option is Adobe Marketo Engage. The marketing automation platform helps you orchestrate and personalize customer journeys across many different touchpoints. With features like AI-powered marketing automation, predictive audiences and fast email creation, Adobe Marketo Engage is geared for companies that want to attract, segment and nurture customers over their lifetime. It also integrates with other Adobe tools for a unified view of results in a single dashboard.

If you want to get more personal, check out Iterable. The cross-channel marketing platform uses real-time data to build one-on-one relationships with customers across many channels. It's got features like AI-driven optimization and customizable predictive goals, so it can be a good choice for creating more personalized and engaging experiences that ultimately drive conversions and revenue.

Last, Oktopost is a good choice for B2B social media management. It lets companies create, track and engage with content on multiple social media sites, connecting social media campaigns to revenue growth. With features like social media calendar, AI-powered social listening and personalized customer experience, Oktopost helps marketing and sales teams spread their brand across multiple channels and measure ROI.