Question: How can I improve my marketing ROI while ensuring data privacy and compliance with regulatory requirements?

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Ethyca

Ethyca is a privacy engineering and intelligence platform that automates up to 90% of complex data privacy requirements, helping companies comply with global privacy regulations like GDPR and CCPA. It has true global consent compliance, automated privacy requests and real-time data mapping, and is geared for industries like financial services, healthcare, retail and data analytics.

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TrustArc

TrustArc offers a suite of products for managing privacy and data governance, ensuring continuous compliance with regulations and building customer trust. It offers consent and consumer rights, privacy and data governance, and assurance and certifications, helping companies deal with regulations like EU GDPR and CCPA.

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BigID

BigID is a next-gen data visibility and control platform that offers end-to-end data management for data security, compliance, privacy and governance. It includes data discovery and classification, AI-powered security tools and compliance alignment, making it a good fit for companies that want to improve their data security posture and meet regulatory demands.

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Ketch

For privacy compliance, data permissions and consent across many systems, Ketch offers data permissioning, automated data subject access requests and customizable banners. It supports multiple regulations and offers real-time visibility into data usage, so nontechnical team members can use it.

Additional AI Projects

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Transcend

Monitors and governs AI model risks, automates privacy requests, and classifies data with AI/ML for secure and responsible enterprise data management.

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Switch

Empowers profitable growth marketing with first-party data, delivering better ROI through real-time data sync, strong foundations, and optimized campaign management tools.

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Optable

Manage and activate audience data in a privacy-safe way with modern architecture, identity management, and collaboration tools for a cookieless future.

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AdFixus

Enables businesses to connect with their entire audience, track behavior, and deliver personalized experiences while protecting consumer privacy and complying with regulations.

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Truyo

Automates subject rights requests, consent, and other privacy rights for CCPA/CPRA, GDPR, and emerging data privacy regulations, reducing operational overhead by up to 95%.

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CHEQ

Safeguards go-to-market efforts with cutting-edge bot mitigation, blocking invalid users and threats to ensure data accuracy and marketing performance.

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Wizaly

Unifies customer touchpoints across online and offline sources, providing a single customer view for accurate attribution and data-driven marketing decisions.

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Acxiom

Unlock meaningful customer experiences and profitable relationships with Acxiom's data-driven solutions.

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Commanders Act

Capture and activate trusted customer data across devices and touchpoints for better experiences.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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Verisk Marketing Solutions

Unlock real-time consumer insights to personalize interactions and drive customer acquisition and retention.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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Singular

Centralize marketing data, automate attribution, and gain actionable insights to drive growth.

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SegMetrics

Visualize customer journeys and optimize sales funnels with integrated data from multiple marketing tools, revealing how customers find and move through your funnel.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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Anonymised

Reaches all consented users with a persistent cross-publisher identifier, offering powerful lookalike predictions for non-consented users, while protecting consumer privacy.

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Adobe Marketo Measure

Reveals which channels, campaigns, and content deliver the most pipeline, revenue, and ROI insights.

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MoEngage

Personalize omnichannel marketing efforts with AI-optimized interactions, maximizing ROI and delivering tailored customer experiences across multiple touchpoints.