Question: Can you recommend a tool that integrates Google Analytics with my CRM to track the ROI of my marketing campaigns?

If you're looking for a more mature tool to tie Google Analytics to your CRM and measure the return on investment of your marketing campaigns, Heeet is a strong contender. It has native integration with Salesforce and with Google Ads, Facebook Ads and other tools. Heeet also offers features like cookieless lead tracking, multitouch revenue attribution and more advanced digital influence analytics. And with prebuilt dashboards and an ROI simulator, it can help you figure out how much it costs to acquire a lead and how much revenue a campaign generates, making it a good option for online and offline marketing.

Another mature option is GA Connector, which links Google Analytics to a variety of CRM tools like Zoho, Salesforce and Pipedrive. It brings website visitor data into your CRM and offers real-dollar value measurement, multi-channel attribution and better marketing return on investment. The tool can help you better allocate marketing budget and figure out which channels generate revenue, so you can make more informed marketing decisions.

For B2B marketing teams, Dreamdata is a specialized service that collects and cleans revenue-related data for more useful insights. It reconstructs customer journeys and attributes revenue to specific activities so teams can figure out their return on investment and optimize their go-to-market strategy. With advanced analytics and automated data modeling, Dreamdata is designed to maximize revenue and minimize costs.

Last, Lifesight offers a single marketing measurement platform with AI-powered insights and actionable data. It comes with a variety of features like the Triangulation Framework for measuring marketing influence across multiple channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. With its simulation tools and integration with many marketing and sales channels, Lifesight is designed to help marketers make better decisions and get the most out of their marketing budget.