If you're looking for a solution that lets publishers get the most value out of their audience while being GDPR compliant, Permutive is a great option. This privacy-first audience platform lets publishers reach and monetize 100% of their audience without third-party cookies. Permutive's edge processing puts sensitive data processing on users' devices for privacy and low latency. The platform also offers real-time reporting and optimized page speed, so publishers can quickly analyze campaigns and build better relationships with advertisers.
Another option is Anonymised, a cookieless data platform that's GDPR compliant because it uses anonymized data. It offers a persistent cross-publisher identifier for consented users and lookalike predictions for non-consented users. The platform lets publishers monetize their audience while offering custom interest and intent data for targeted campaigns, making it a powerful option for audience targeting while maintaining privacy. Some notable statistics include 90% audience reach in cookieless browsers and up to 8x higher yields on cookieless inventory.
Proximic offers AI-powered contextual intelligence to increase audience engagement and monetization without requiring user identifiers. Its Audience Targeting and Content Targeting features ensure that ads are placed next to contextually relevant content. Proximic supports a range of media types, including video, web display, mobile, gaming and podcast inventory, so it can be used in a variety of situations. The platform's ID-free targeting and privacy-centric inventory tools can help with GDPR compliance.
Last, Pubtech offers a full suite of AdTech solutions, including monetization optimization and privacy compliance. Its PubConsent CMP is designed to ensure GDPR compliance with real-time monitoring and customizable widgets. Pubtech also offers AI-based editorial optimization and a dedicated research and development team, PubtechPro, for enterprise publishers. This makes Pubtech a good option for digital publishers looking to get the most out of their advertising revenue while following privacy regulations.