Sparteo

Sparteo offers a range of data-driven advertising technologies using artificial intelligence to help publishers optimize their ad business. The company's platform offers a range of tools to help publishers, including advertising technology, analytics and regulatory compliance. By using first-party data, Sparteo helps publishers make decisions and unlock revenue potential.

Some of the key features of Sparteo include:

• Supply Path Optimization: Reduces intermediaries and duplication to ensure maximum revenue share to customers.
• Advertising Technology: Actirise platform for display monetization and business intelligence.
• Consent Management Platform: Fastcmp offers a high-performance CMP for publishers.
• Video Technology: Creates high-quality video inventory, maximizing monetization while balancing customer experience and environmental impact.
• Audio Technologies: Voxeus supports democratization of audio, developing technology, content and services to help brands and media companies.

Sparteo's business is designed to align with that of its customers, so it only makes money when they do. That means Sparteo has a strong incentive to invest in its customers' success. The company's platform is designed to help publishers address common pain points like revenue growth, intermediary management and regulatory changes.

According to customer feedback, Sparteo's solutions can increase advertising revenue by an average of 30% after deployment. The company's data-driven and supply chain optimized approach means publishers can make data-driven decisions to maximize their revenue. Sparteo also invests in its employees, with a strong corporate culture centered on passion for improvement, data-driven decision making and teamwork towards shared goals.

The company doesn't disclose pricing. However, Sparteo says its free solutions can help publishers save money while increasing revenue. That implies a pricing model that can accommodate different publisher needs.

Sparteo's technology is already in use by several high-profile publishers including Le Figaro, Le Parisien and Le Monde. The company's commitment to innovation is reflected in the development of new features, such as the "Discovery" tool for podcast publishers, designed to help significantly increase audio audiences and advertising inventory.

Sparteo is best suited for publishers who want to optimize their advertising, better manage data and increase revenue through the adoption of new technologies like AI and machine learning. With a suite of data-driven tools, Sparteo helps publishers cut through the complexity of AdTech and achieve sustainable success.

Published on July 2, 2024