If you're looking for a full-stack programmatic advertising platform that supports multiple ad formats, including CTV and mobile, AppLovin is a good choice. It provides end-to-end solutions for app monetization and user acquisition across in-app, mobile and CTV platforms. With an AI-powered advertising engine, AppLovin enables large-scale growth through multi-channel success, unified analytics for performance optimization, and CTV monetization to expand reach. The platform is good for businesses looking to grow their user base and maximize revenue through targeted, data-driven advertising strategies.
Another good option is LightAd DSP, which automates campaigns for TV and mobile advertising, supporting display and video ad formats. The platform offers access to premium inventory, AI-optimized engine, goal setting, and custom bidding strategies, granular reporting, and hyper-targeting. It's geared for both small and large brands, with self-service functionality and expert support, so it's good for content creators, CTV app developers, and established publishers looking to efficiently monetize their inventory.
Hybrid is another good option, providing a full-stack programmatic advertising platform that combines a range of tools and services with machine learning technology. It includes options like Dynamic Creative Optimization for personalized ads, SmartBid for predicting user behavior, Antifraud for fraud detection, and TV-sync for synchronized TV and digital advertising. Hybrid's integrated solutions help agencies and brands lower costs and improve results with its flexible SaaS-based pricing and 24/7 support.
Choozle is another mature platform that supports a wide range of media inventory, including display, video, audio, CTV, native, search and social media. With advanced targeting options and real-time reporting and analytics, Choozle helps ensure data-driven optimizations and AI-driven campaign optimizations to maximize CPMs on high-performing inventory. The platform is used across a range of industries and offers pricing options, so it's good for agencies and brands.