Question: I'm looking for an eCommerce analytics tool that provides accurate ad attribution and helps me target my ads better.

If you're looking for an eCommerce analytics tool that offers accurate ad attribution so you can better target your ads, Hyros is a top contender. Hyros' patented AI attribution system offers a transparent view of ad performance so you can increase ad ROI by at least 20%. It tracks conversions like sales, calls, emails and leads, then sends that data to ad platforms for better targeting and cost optimization. The platform is geared for companies with complex traffic and marketing operations, with customizable attribution models and integrations with a wide variety of tools.

Another strong contender is Admetrics, an AI-powered platform for optimizing e-commerce advertising performance. It offers data-driven insights for making the best budget decisions and acting fast with modules like Tracking & Attribution, which tracks customer interactions to better understand customer behavior. Admetrics also offers near-real-time intraday data refresh, onboarding support and dedicated data science consulting. Setup takes less than 15 minutes, and pricing is tiered by volume, with a 21-day free trial for testing.

If you're looking for a Shopify-based solution, AdTrace offers eCommerce analytics and ad attribution designed to optimize ad campaigns and maximize return on ad spend. Built on Shopify Plus' technology, it offers accurate pixel and ad attribution through server-side tracking and integrates with Google, Facebook, TikTok and Snapchat. AdTrace can identify anonymous shoppers and convert them into verified contact data to improve retargeting. A free 7-day trial is available for new users to test its abilities.

Last, AnyTrack is another powerful option for real-time ad tracking and attribution across multiple platforms, including Facebook and Google Ads. It accommodates different marketing strategies and offers one-click integrations with conversion sources like Shopify and WooCommerce. With features like real-time audience tracking and marketing automation, AnyTrack offers accurate conversion data to inform optimization decisions. It offers three pricing plans and a 14-day free trial, so it's available to digital marketers at any level.