Question: Is there a platform that can help me integrate my Direct Mail efforts with my existing digital marketing tech stack?

If you want to link your Direct Mail efforts to your existing digital marketing tech stack, Postie is a great option. The company's technology makes Direct Mail a data-driven, targeted marketing channel through machine learning. It includes smart targeting, audience creation, lookalike models and real-time tracking of key performance metrics. That means Postie is a good fit for marketers who want to make their Direct Mail more effective and accountable.

Another powerful option is Listrak, a full-service cross-channel marketing automation platform. Listrak unifies channels like email, SMS, social media and direct mail into a single customer view. It includes email automation, predictive analytics and personalized SMS and MMS messages. With tools like Journey Hub and Growth Xcelerator Platform, Listrak helps drive revenue growth and better customer engagement with personalized marketing journeys.

Last, Iterable is a cross-channel marketing platform that helps you deliver personalized customer experiences based on real-time data. It supports multiple channels like email, SMS and in-app messaging, with features like AI-driven optimization and customizable predictive goals. Iterable's open architecture means it can integrate with more than 100 partner networks, so it's adaptable for different industries and marketing strategies.