Postie

Postie is a platform that transforms Direct Mail into a data-driven performance marketing channel. By bringing digital capabilities to the channel, typically found in ad platforms, Postie allows users to run high-performing Direct Mail campaigns with the simplicity of digital ads.

The platform overcomes the shortcomings of traditional Direct Mail by providing real-time tracking and measurement of Return on Ad Spend (ROAS), making Direct Mail a more comparable and more effective channel alongside digital marketing efforts.

Postie uses machine learning to help customers acquire new customers, retarget websites and reengage CRM lists. It can identify high-value customers, build lookalike models and run targeted campaigns with custom algorithms and industry-leading data sets. The result is more efficient reach, higher engagement and better brand recall.

Some of the key features of Postie include:

• Smart Targeting: Build custom audiences, create lookalike models and sub-segment 1st party databases for precise targeting.
• Simple Execution: All-in-one platform to build audiences, set up A/B tests and run campaigns.
• Strong Measurement: Real-time tracking of CPA, CVR and ROAS, and integration with existing marketing tech stacks.

Postie is particularly useful for marketers looking to expand their channel mix and take advantage of the unique strengths of Direct Mail. In a world where digital channels are becoming increasingly crowded, Postie provides a way to breathe new life and optimize Direct Mail campaigns.

Prospective customers can request a demo on the Postie website to learn more about the platform and discuss their needs with the team. By making Direct Mail more accessible and measurable, Postie helps marketers get the most out of this traditional marketing channel.

Published on July 2, 2024