Question: Can you recommend a data management solution that streamlines operations for dealerships and enhances customer engagement?

Fullpath is geared specifically for car dealerships, consolidating and using first-party data to personalize shopping experiences. It combines dealership-specific data sources and uses AI-powered marketing automations to segment audiences deeply and personalize them. That can help dealerships deliver better customer experiences, increase at-risk VDP views, boost sales and improve lead quality.

Another broad option is AutoAlert, which offers a variety of tools for data-driven sales, marketing and dealership operations. Options include AlertMiner for finding opportunities, Engagement Studio for omnichannel marketing, and Service Lead Management for scheduling appointments. It's designed to help dealerships build relationships with customers and launch targeted marketing campaigns.

If you're looking for an AI-infused CRM system, DriveCentric is a contender. It combines more than 1,000 data points with an interface designed to be easy to use to help build relationships. Among its features are personalized videos, web-like inventory control, dynamic customer segmentation and marketing automation. DriveCentric also integrates with third-party partners, so it's a good option for dealerships that want to modernize their operations and customer satisfaction.

Last, Kenect is an all-in-one system for customer communication, online reputation and payment collection. With tools like AI-powered texting, review management and video chat, Kenect can help dealerships streamline operations and boost revenue with better customer communication.