If you need more detailed customer personas and audience profiles to guide your marketing, Delve AI is a good choice. It can automatically generate buyer personas based on Google Analytics, CRM and social media data, and offers Live Persona, Customer Persona, Social Persona and Competitor Persona options. That can help companies create more targeted marketing, improve customer engagement and assess competitors in different markets.
Another good option is Resonate, which offers an integrated view of more than 230 million profiles and 2 billion devices. Its AI-powered data engine, rAI, generates detailed consumer profiles with predictive data, intent signals and psychographics. It's geared for industries like health and wellness, financial services and ESG, and can help companies better understand their customers and target their marketing.
DrivenIQ offers a custom micro-audience data platform that lets companies find and target their best customers. It includes tools like ResolveID, VisitIQ, AudienceID and EnrichID that can be used to create custom audiences, cut ad waste and boost sales. It's geared for marketing agencies, e-commerce companies and companies trying to improve their customer targeting.
Last, Leadspace is an end-to-end customer acquisition platform that collects and unifies market data to figure out Total Addressable Market, Ideal Customer Profile and targetable demand. It combines graph, studio and first-party data into one system, and offers predictive scoring models to target likely buyers and improve sales team close rates. Leadspace integrates with CRM and marketing automation systems for the highest return on investment.