If you're looking for a broad software package that handles customer relationship management alongside social media management and ad campaign tracking, Sprinklr is a strong contender. This AI-powered customer experience management platform offers a range of products, including Sprinklr Service for customer service, Sprinklr Social for customer engagement, Sprinklr Insights for real-time consumer insights, and Sprinklr Marketing for global marketing campaigns. It's designed for centralized governance and has a strong track record with big businesses, helping to improve productivity and customer satisfaction across multiple teams.
Another powerful option is Marketing Cloud Engagement from Salesforce. It personalizes marketing and automates journeys across channels to ensure a consistent brand experience for each customer. The platform includes tools like email marketing with AI-powered decision making, content creation, mobile marketing, conversational marketing, digital advertising and cross-channel analytics. It also integrates with Salesforce products so customers can build targeted, personalized campaigns to drive growth and revenue.
For social media management, Sprout Social is a full-featured all-in-one option. It employs sophisticated AI and Machine Learning technology to help businesses get the most out of their social media efforts. The platform includes tools for social media engagement, analytics and publishing, including automation of tasks, message prioritization and performance analysis across multiple channels. It integrates with global networks like Salesforce and is used by more than 30,000 brands and organizations.
Last, Oktopost is an all-in-one B2B social media management platform that helps companies create, measure and engage with content on multiple social media sites. It includes features like a social media calendar, approval workflow, AI-powered social listening and personalized customer experience tools. Oktopost also integrates with CRM, marketing automation and business intelligence tools, making it a good option for marketing and sales teams that want to manage social media, measure ROI and expand their brand presence across multiple channels.