Question: I need a solution that provides company-level analytics to measure retention and activation rates for our B2B SaaS customers.

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June

For measuring retention and activation rates for your B2B SaaS customers, June offers a powerful option. The service offers automated reports on activation, retention, active users, feature adoption and churn risk. It can integrate with Segment, Amplitude, Mixpanel and other tools, and you can get updates in real time with a Slack integration. June's pricing plans include a free option for up to 1,000 active users and more advanced options costing $149 and $349 per month for businesses with more customers.

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B2Metric

Another strong contender is B2Metric, which uses AI to integrate data sources and perform predictive analytics. It has tools for customer retention, marketing optimization and user experience improvement. Among its features are customer churn prediction, micro-segmentation, campaign optimization and hyper-personalization. It's good for any size business, and pricing options include a starter plan at $99 per month and a growth plan at $2999 per month.

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Vitally

If you're looking for a more complete customer success platform, check out Vitally. It combines customer data and workflow management abilities for real-time visibility into customer interactions. Features include health scores, actionable dashboards and collaborative communication through shared workspaces. Vitally integrates with more than 20 enterprise-grade tools, so it's a flexible option to streamline Customer Success operations and drive growth.

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Adobe Marketo Measure

Last, Adobe Marketo Measure gives you a more complete view of the customer journey, tracking interactions across many touch points. Features include EveryTouch Attribution, Automated Data Capture and Limitless CRM Reporting. The tool is designed to help you optimize marketing strategy and channel mix, synchronize lead-based and account-based marketing with sales teams, and generate a 15-18% lift in revenue through closed-loop attribution.

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