Bloomberg Second Measure

Bloomberg Second Measure is a premier provider of transaction data analytics that helps investors and others understand company performance and consumer behavior. Its alternative data solutions give investors a daily edge to make more timely and informed decisions.

Bloomberg Second Measure offers a proprietary dataset that generates analytics and insights from billions of purchases by millions of US consumers. It's updated daily and available on the Bloomberg Terminal and bulk data feeds. Customers can track key metrics like sales, customer acquisition and retention rates across retail, grocery, DTC, quick-service restaurants and other industries.

The service offers a daily view of observed company performance for thousands of public and private companies and brands. Customers can track company performance within a quarter, spot investment opportunities and see trends change over time. Bloomberg Second Measure's data pipeline is designed to refine transaction data into structured data through processes like merchant resolution, enrichment and normalization to ensure the accuracy and reliability of insights.

The company doesn't disclose pricing, but interested parties can contact the company through its website to request a demo and learn more about how transaction data can be used to inform investment decisions. Bloomberg Second Measure analytics have appeared in publications including The New York Times, The Wall Street Journal and Bloomberg, showing how useful they can be in understanding consumer behavior and company performance.

Published on July 13, 2024