If you want to see how consumers are behaving in real time and how companies are doing in different sectors, Bloomberg Second Measure is a top contender. The analytics service, based on transaction data, offers daily insights into consumer behavior and company performance so investors can make more informed decisions. It can track sales, customer acquisition and retention rates for retail, grocery and quick-service restaurants, for example, and offers daily performance data for thousands of publicly traded and private companies and brands.
Another top contender is CivicScience, which offers a more fundamental view of human behavior, brand performance and media trends. It surveys more than 4 million U.S. respondents daily and offers features like Real-Time Alerts, Forecast and Pinpoint to find persuadable customer segments. The service is geared for business leaders and marketers who want to better understand their audience, improve marketing and keep up with trends.
If you want a more targeted view of consumer insights in real time, check out Verisk Marketing Solutions. The service combines proprietary identity and behavioral data to offer insights into demographics, shopping behavior and lifestyle interests. It's geared for industries like insurance, consumer finance and real estate, where it can be used to better segment customers, generate leads and personalize marketing.
Last, Brandwatch offers a social suite for understanding and engaging with customers in real time. With tools for social media management, consumer intelligence and influencer marketing, it can help businesses forecast demand, measure consumer sentiment and create social content calendars that are collaborative with customers. By tapping into the largest collection of consumer opinion and AI-powered insights, Brandwatch can help businesses make more informed decisions and respond to trends.