Ipsos

Ipsos is a global market research leader that provides trusted information and a deeper understanding of society, economies, and people. The company combines data from multiple sources, including surveys, polls, social media and qualitative research, to offer insights into the experiences and opinions of citizens, consumers, patients, customers and employees.

Ipsos offers a variety of solutions and tools, including:

• InnoExplorer AI: A revolutionary GenAI solution for product and service development that uses artificial intelligence to explore consumer universes.
• The Ipsos / Resonance Consultancy America’s Best Cities research: A comprehensive study that combines perception data to determine the best cities in America.
• The Inside Track Briefings: A collection of on-demand webinars that provide data and trends insights on key topics, such as the 2024 election.
• Reuters / Ipsos Core Political Survey: A monthly tracker of Presidential approval ratings in the United States.

Ipsos is known for its mission to deliver true understanding and make the world around us easier to navigate. The company's tagline, "Game Changers," embodies its goal to help clients make decisions that are more informed, faster and bolder.

Whether you're looking to understand consumer behavior, track global attitudes or uncover trends in society, Ipsos offers relevant resources and expertise. The company's work touches on health, business and consumer goods, making it a trusted partner for organizations seeking actionable intelligence.

Visit the Ipsos website to learn more about their services, latest research and thought leadership pieces.

Published on July 6, 2024