If you're looking for a market research firm that can give you insight into what consumers are doing and thinking, Ipsos is one of the world's largest market research firms. Ipsos offers a variety of services, including surveys, polls, social media analysis and qualitative research. Its services span industries like health, business and consumer goods, so companies can better understand consumers and stay on top of cultural trends.
Another good choice is CivicScience, a consumer analytics platform. CivicScience surveys more than 4 million people in the US each day and has thousands of searchable questions. Its AI-powered abilities and tools like Detect and React for real-time trends and Pinpoint for finding persuadable customer segments let companies better understand their audience and tailor their marketing accordingly.
If you want to go even more AI-heavy, Osum is a market research platform. Osum gives you immediate access to competitive research, SWOT analysis, buyer personas and growth opportunities. The company's AI engine processes and interprets data, producing reports on market trends, customer behavior and competitor analysis. It's geared for investors, entrepreneurs and business people who want to get a quick handle on a market.
Last, Qualtrics is an experience management platform that uses AI to give you insights you can act on in customer, employee and market research. With tools like Conversational Feedback and Text Analytics Insights, Qualtrics can help companies turn data into personalized experiences and make decisions that drive growth. Its flexible pricing plans are designed to accommodate different business needs, so companies can get the most out of their data.