Question: I need a system that can provide detailed analytics on call conversions from different marketing campaigns and track traffic sources.

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Invoca

If you need a more powerful system to give you detailed analytics on conversions from different marketing campaigns and to track traffic sources, Invoca is a good option. Invoca is an analytics and automation platform that's designed to help companies get the most revenue out of phone calls. It offers call tracking and analytics to attribute marketing-driven calls, AI-powered conversation insights to guide digital marketing, and integration with martech tools to optimize CRM and CDPs. It's geared for marketing, sales and contact center teams trying to boost revenue.

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CallTrackingMetrics

Another contender is CallTrackingMetrics, which tracks and routes online and offline leads and offers insights to help you make marketing decisions. It offers call tracking, AI-driven insights, lead routing and omnichannel support. CallTrackingMetrics also offers analytics tools to understand customer preferences and behavior from call recordings and transcriptions, and automates pipeline engagement to close deals as fast as possible and optimize ad spend. The system is good for digital agencies, home services, healthcare, eCommerce, law firms and others.

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ResponseTap

ResponseTap is another option. This intelligent call tracking system helps companies understand and measure the effect of digital marketing campaigns on phone calls. It integrates with existing martech systems, offering features like call tracking, smart match to identify high-value marketing sources, and call recordings for sales strategy improvement. ResponseTap offers detailed data to measure marketing performance and get the most return on investment from phone sales, so it's good for marketers and call centers.

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Ringba

Finally, Ringba offers advanced call tracking, attribution, reporting and analytics to optimize call-based marketing campaigns. It includes real-time call management and reporting, AI to inform business decisions, and IVR capabilities to pre-qualify potential customers. Ringba is good for affiliate marketers, call centers and pay per call networks, with tiered pricing and integration with major marketing tools.

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