ResponseTap

ResponseTap also offers Intelligent Call Tracking, which lets companies see which campaigns, channels and keywords are driving customers to call. That lets marketers see which marketing programs are driving phone sales so they can better spend their marketing budget and get better results.

ResponseTap offers detailed data on lots of marketing channels, which lets companies better optimize their marketing performance and return on investment. It can be used in conjunction with existing martech systems for better integration and insight. The Visitor Touchpoints report shows how people move around a website and what prompts them to call.

Among its features are:

• Complete Call Tracking: Connect phone sales to digital marketing activity.
• Smart Match: Fast discovery of which marketing sources drive the highest value phone sales.
• Seamless Integration: Connects to existing analytics, CRM or bid management systems.
• Call Recordings: Listen to and analyze recordings to refine sales strategies.
• Next Best Actions: Give agents real-time recommendations based on customers' online behavior.

ResponseTap is geared for marketers and call centers. For marketers, it shows all the touchpoints that lead to a call and what campaign and keyword is most important. For call centers, it can help agents anticipate what customers need before they call and help call centers better plan resources.

Pricing is simple, with variable call tracking costs that only pay for what you use. License costs start at £199 per month, but call costs are transparent. For enterprise customers, ResponseTap offers custom pricing based on call volume and integration needs.

With ResponseTap, companies can make data-driven decisions, optimize marketing campaigns and run call centers more efficiently. If you're looking to improve call tracking and analytics, ResponseTap is a tool that can help you get more out of your phone sales.

Published on July 4, 2024