Question: How can I get a better understanding of user behavior and make data-informed decisions, is there a platform that can help?

If you want to better understand how people act and make data-driven decisions, Fullstory is a good option. This behavioral data platform captures a broad range of events and signals that can help you understand how people feel and what they do. It also offers features like predictive modeling, replays that work in real time, and product analytics to help you create more personalized experiences that lead to conversions and customer loyalty.

Another option is Sprig, an all-in-one product experience platform that uses AI to optimize adoption, retention and satisfaction. It combines elements like targeted surveys, replays and feedback collection to spot trends in user behavior and improve your product's overall user experience. It's designed to help you find pain points, optimize user experience and reduce churn.

If you want to focus more narrowly on personalizing in-app experiences, check out Userpilot. The company offers tools for user onboarding, product analytics and user feedback to guide your decisions. It includes tools like guided onboarding, Microsurveys and customizable segments to try to get people to stick around and use your app.

Last, Heap offers a single view of your customers' digital lives so you can optimize conversion, retention and satisfaction. With features like session replay, advanced data capture and heatmaps, Heap is designed to be easy to use and doesn't require engineering support, so it's good for teams that want to improve digital experiences without the hassle.