Question: I need a tool that lets me easily segment my audience and create targeted email campaigns based on demographics and behavior.

If you're looking for a powerful tool to segment your audience and send targeted email campaigns based on demographics and behavior, Adobe Marketo Engage is a top contender. The marketing automation platform lets businesses orchestrate and personalize customer journeys across many different touchpoints. It includes marketing automation, account-based marketing, and email marketing tools powered by AI-powered marketing automation and predictive audiences. That makes it a good fit for B2B marketing, especially for businesses with bigger deals or high-value accounts.

Another top contender is Blueshift, an AI-powered marketing platform that marries customer data with AI-driven decision-making to send campaigns to multiple channels. Blueshift's Customer Data Platform lets you build rich customer profiles and segment them easily. With features like cross-channel delivery, customer intent predictions and real-time AI to analyze customer behavior, you can segment audiences and make more informed marketing decisions.

RightMessage is also a good option for email list segmentation and personalization. It offers conversion-optimized widgets, two-way sync with email lists and full-site personalization. The platform includes automated A/B testing and integration with popular email marketing services like ActiveCampaign and Mailchimp. That means you can build customer journeys that are personalized for your audience and generate more leads and sales.

If you want a more integrated approach, check out Iterable. The cross-channel marketing platform uses real-time data to create one-on-one relationships with customers across the web, email, SMS and in-app. Iterable's AI abilities include customizable predictive goals and generative AI for dynamic campaigns, so you can more easily create personalized and engaging experiences that drive conversions.