If you're looking for tools that offer insights into audience demand for TV shows and movies across different markets and languages, check out Parrot Analytics. Its DEMAND360 platform offers global entertainment analytics that can help businesses identify valuable talent, content and intellectual property. It gauges the value of TV shows and movies based on audience demand and content supply, and can be used to inform content development and monetization decisions. It offers features like content valuation, global demand analytics and detailed audience demographics and sentiment analysis.
Another option is TVEyes, which offers global broadcast monitoring and data services. It offers near real-time access to transcripts, metadata and audio/video content from more than 3,000 TV and radio stations in 27 countries in 30 languages. It can be useful for industries like PR and communications, offering global broadcast data, historical archives and custom broadcast data services to help make decisions based on accurate and up-to-date information.
If you want person-level insights into engagement with linear and connected TV programming, TVision is worth a look. The SaaS platform uses computer-vision technology to gather detailed metrics on who is watching what, offering real-world viewability and attention data. It offers features like Ad Scoreboard for in-campaign performance metrics and TV Planning & Measurement to measure viewer attention, so it can be useful for brands, networks and streaming video services.
Tubular is another option for unified social video analytics, offering a single view of social video audiences. It includes features like Content Strategy for analyzing cross-channel performance data, Social Video Listening to track brand mentions, and Influencer Identification to find content creators who reach desired audiences. It's designed to help media companies, brands and agencies make decisions in the rapidly changing world of social video.