Parrot Analytics

Parrot Analytics offers entertainment analytics globally through its DEMAND360 platform, which helps companies figure out who's the most in-demand talent, content and intellectual property on different markets and platforms. The platform gauges TV shows and movies' value based on audience demand and content supply so companies can make better decisions about what to create and how to profit from it.

DEMAND360 offers a view into audience demand for TV shows, movies and talent, including details on engagement, subscription conversion and content longevity. That can help content creators, distributors and streaming video services spot trends, maximize revenue and optimize content development. The platform also offers tools to value content, forecast demand and see how a particular title affects subscription rates for a streaming video service.

Among Parrot Analytics' features are:

• Content Valuation: How much is a TV show or movie worth on a particular platform in a particular region?
• Global Demand Analytics: How much audience demand is there for a particular TV show, movie or talent in different markets, languages and platforms?
• Talent Demand: How much demand is there for a particular actor, politician or celebrity?
• IP & Topic Demand: How much demand is there for a particular intellectual property or topic?
• Supply & Metadata: What metadata and content supply information is available?
• Audience Solutions: What are the demographics and sentiment of the audience?

Parrot Analytics is geared for entertainment industry players, including movie and TV studios, television networks, streaming video services, talent agencies and financing companies. The company's analytics and data-driven insights help companies trying to keep up with the changing entertainment industry and make better decisions about what to make, market and distribute.

Pricing isn't public, but the company offers both enterprise and lite versions of the product for different business needs. Customers can use DEMAND360 and related products to try to get a better handle on their content and stay competitive in the entertainment business.

Published on July 19, 2024